pssycco

engineers of perception.

AI-powered brand content, delivered every month — built and directed by pssycco.

pre-launch founder pricing · closes july 30, 2026
see the work

this is what we build.

pssycco / formula — how existing brand assets become an ever-expanding content ecosystem
pssycco / framework
the structure of the creative system
pssycco / dictionary
the glossary of our formats
brand film
work in progress
shorts · clips · carousels
format examples

more references available in your project folder.

led by

the people behind pssycco.

Mateo de Mossaicco
Founder, pssycco AI Studios

Leads the creative direction and client relationships personally, escorting every brand's campaigns and the construction of its visual universe from day one.

Pedro Ermoso
Head of Production

In-house producer for Spotify Studios and director of Made in Medellín, J Balvin's podcast — leading the development of assets, narratives, and AI systems alongside the full pssycco studio.

the pssycco philosophy

the authority theory.

01luxury brands don't sell objects.they sell aspiration.
02the product is never the product.the brand is the product.
03the most valuable part of a brand can't be touched.it can only be perceived.
04recognition · prestige · admiration.that's what we build.
the workflow · 13 months

our methodology is multiplication.

month one — ensemble

Month one is dedicated to designing the next twelve: scripts, campaign concepts, visual references, prompt libraries, narrative systems, production documentation, and every creative foundation required to execute the year's storytelling.

twelve months — uninterrupted production

Once the foundation is set, the following twelve months run as a single continuous production cycle — no gaps, no pauses. A non-stopping stream of campaigns, assets, and storytelling built on top of the system designed in month one.

gathering

During the first month, we gather everything your brand has built over the years: products, spaces, people, stories, archives, identity.

multiplication

Every AI production is an asset. Content stops being an expense — it becomes part of your brand's equity. One production, multiple destinations.

social mediaadvertisingwebsites investor presentationscommunity management events & showroomspress & pr digital screenstrade fairs future campaigns
production system

5 campaign categories.

Every campaign is built around one of five narrative categories — each one designed to reach your audience through a different emotional register.

human
message / emotion / meaning / reflection
spaces
showrooms / events / experiences
product
showcase / service / details / craftsmanship
lifestyle
aspiration / status / taste / desire
art
expression / symbolism / cinema / prestige
production system

5 formats.

Every campaign is delivered through one of five production formats — distributed strategically across your annual communication system.

ai brand films 4 / year
multiple shots / immersive storytelling

The most ambitious expression of your brand. A cinematic production designed to communicate vision, emotion, and identity through stories that define how your company is remembered.

ai shorts 4 / month
4 shots / compact storytelling

A condensed cinematic experience, designed to communicate meaningful stories through concise, carefully crafted cinematic language.

ai clips 4 / month
editorial standard · 10 seconds · 2 shots / one idea

The shortest format in the system. Not every story needs a beginning and an end — sometimes a single moment is enough to define an entire campaign.

ai carousels 2 / month
the editorial-standard photo essay

Ideas transformed into memorable visuals. Carousels combine art direction, typography, and composition to communicate concepts that photography alone cannot express.

ai graphics 1 / month
visual stories / artboards / editorial posters

Ideas transformed into memorable visuals — concepts that photography alone cannot express, combining art direction, typography, and composition into a single striking image.

208
assets / year
100
final pieces
102
soundtracks
318
sfx references
180
soundtrack refs.
That's the equivalent of a full in-house creative team — strategy, scripting, production, sound design, and archiving — running every month, without the overhead of hiring, managing, or scaling one yourself.

Beyond the ongoing production, every engagement culminates in a complete annual brand archive and the AI Brand Identity System: a comprehensive documentation of your brand's artificial intelligence methodology, creative standards, visual language, prompting style, character consistency, and production workflows.

memberships

three ways to work together.

leaders ultimate signature
monthly price $1,500 $2,500 $3,500
creative direction, scripts & prompts
who executes ai production your agency pssycco pssycco
non-ai production 12 commercials / yr
brand films / shorts / carousels / graphics / clips by request 4 / 48 / 24 / 12 / 48 4 / 48 / 24 / 12 / 48
ai brand identity system + annual archive
leaders
production by request · creative strategy & pre-production
$1,500 usd/month
pre-launch founder pricing
  • annual narrative
  • quarterly, monthly and weekly campaigns
  • ai brand identity system
  • annual brand archive
  • your ai agency executes the production
view full plan
most popular
ultimate
leaders + end-to-end ai production
$2,500 usd/month
pre-launch founder pricing
  • everything included in leaders
  • 48 shorts · 24 carousels / year
  • 4 brand films / year
  • 12 graphics + 48 clips / year
  • integrated ai and non-ai production
view full plan
signature
leaders + ultimate + end-to-end non-ai production
$3,500 usd/month
pre-launch founder pricing
  • everything included in leaders and ultimate
  • 12 non-ai "signature" commercials / year
  • one dedicated filming day per month
  • interviews, testimonials, events, bts
  • production expenses covered by the brand
view full plan

access to pre-launch founder pricing closes july 30, 2026. applicable taxes calculated separately.

good questions

before you reach out.

Is AI-generated content actually good enough for a premium brand?

That's the entire premise of pssycco: we don't produce content, we build premium brand assets designed to reinforce your company's market authority through exceptional storytelling, cinematic execution, and enduring brand perception. If your brand also needs traditional, non-AI production, the Signature membership blends both under one creative direction.

How fast do we start seeing content?

Month one — Ensemble — is dedicated entirely to building your year: scripts, concepts, visual references, prompt libraries, and narrative systems. From month two, production runs as a continuous, non-stopping cycle for the remaining twelve months.

Do I need my own AI production agency?

Only for the Leaders membership, where pssycco handles strategy and creative direction while your existing AI agency executes production. Ultimate and Signature are end-to-end: pssycco directs and produces everything in-house.

What happens with my brand's assets after the engagement?

Every membership includes an annual brand archive and the AI Brand Identity System — a structured, proprietary archive of prompts, narrative frameworks, visual references, and production guidelines, so the work continues guiding future teams and agencies, not just the current campaign.

What's the next step?

Reach out below and we'll schedule a short call to scope your brand's engagement and confirm founder pricing before it closes on July 30, 2026.

next step

let's build your brand's
perception system.

pre-launch founder pricing closes july 30, 2026 — book a short call, no commitment required.